Yep, Mobile Ads Suck!: Coke, Kraft, Papa John’s Know Why
But at our OMMA@SXSW session that asked major brands how we keep the format from “sucking,” marketers from Coca-Cola, Kraft and Papa John’s went the extra mile to reason through exactly why everyone...
View ArticleYep, Mobile Ads Suck!: Coke, Kraft, Papa John’s Know Why
Well, to state the obvious, “most advertising sucks,” said, Tom Bick, senior director of marketing, Kraft, and we are tending to perpetuate its suckiness on a smaller screen. But more to the point,...
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Facebook Increases Share Of Ad Budgets, $12B Forecast In 2017
While the researcher expects Google to remain the leader in mobile through 2017, Facebook’s share is growing at a higher rate, and the gap is expected to narrow slightly over the next several years....
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Google Protects Advertisers, Cracks Down On Ad Fraud
Google on Wednesday took another step to fight ad fraud by releasing a feature in DoubleClick Bid Manager (DBM) that can block these types of publishing domains, protecting advertisers. Publishers...
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